A Marketing Blog for Bike Shops

February 2026 News & Notes

Written by Barbara Wiesner | Mar 3, 2026 9:47:06 PM

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Company Updates

PayPal & PayPal Financing -

Not using PayPal yet? Now's a great time to add it. US shops should also activate the PayPal Financing option to give customers more flexibility at checkout. This is a simple way to reduce friction and increase conversions heading into spring. https://workstand.com/help/paypal

Bulk Upload Tool -

Getting custom products on your site just got easier. The Bulk Upload tool lets you add multiple products at once, saving you time so you can focus on what matters most this season. https://workstand.com/help/bulk-product-upload

Amazon Pay -

Amazon Pay is now available for Stripe users. Like Apple Pay, it requires domain verification in your Stripe account before going live. Once set up, customers can check out using their Amazon credentials. https://workstand.com/help/stripeonline

Client Success Updates

Meet Us at CABDA West — Las Vegas, March 18-19

Our team will be at booth 729 ready to talk shop! What's working, what's not, and how to make the most of your spring season. 

Beyond the show floor, the NBDA Retailer Summit offers expert sessions on operations, marketing, and growth strategies built specifically for independent bike shops.

Show hours: Wed. March 18, 10am–5pm | Thu. March 19, 10am–3pm

Marketing Updates 

Ready to ride the wave of your busiest season? While customers are dusting off their bikes and dreaming of warmer routes, spring demand is already building fast. Refresh your website with seasonal content now and get a head start on your biggest sales stretch by scheduling campaigns in advance.

We create and publish FREE content for your website every month. Read the latest Marketing Blog to see new library and premium content available for your website.

See Our Latest Ideas

Need help installing new content? Reach out to our Client Success team for assistance. 
 

Catalog Updates 

We are already planning our work on the 26/27 Snow Sports catalog. If you are using our catalog, please send your purchase orders and order forms to snow@workstand.com so that we can create the products you'll have in stock! Have a brand contact who can help get us data? Please share that too.

Do you sell winter sports but don't use our Snow catalog? Contact us to get started today for just $99 a month.

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

Snow sports brands with new items added

Elan Skis
Swix
Mons Royale
 

 

Cycling brands with new items added 

Benno Denago Mons Royale Salsa Surly
Birch Hunters Eastern Bikes Norco Saris Tannus
BMC Garmin Nuun Schwalbe  Tern
Bulls Giant Orbea Scott TerraTrike
Cannondale Giro Park Tool Shimano Terry
Catrike Haro Pivot Cycles SKS Trek
Clif Ibis Reid Specialized  
CUBE Bikes Lectric eBikes Revelate Designs  Sunday