Workstand Blog

Wrap up the year with a refreshed homepage that encourages your customers to visit you for last minute gift ideas for the whole family, and then move into the new year with relevant winter cycling content and a reminder to use those gift cards that piled up over the holidays. We know that it's a crazy time of year - take advantage of our timely library content to quickly and easily keep your website up to date.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Find Gifts for Everyone on Your List

From bikes to bells, this page features it all. As always, there will be many last minute shoppers out there looking for inspiration - make sure your website visitors know that you have a selection of potential gifts for every rider.

Found in the Page Library under Holidays > Find Gifts for Everyone on Your List

Surviving the Winter

Indoor or out, show your customers how much fun riding through the ‘offseason’ can be. With the right indoor trainer or the warmest outdoor apparel, winter cycling can be just as enjoyable as those spring and summer rides.

Found in the Page Library under Season Content > Winter > Surviving the Winter

Spend Those Gift Cards

Encourage customers to visit your bike shop after the holiday shopping rush has simmered down with a reminder to cash in their gift cards. This page features bikes along with key add-ons to give the avid rider plenty of options.

Found in the Page Library under Holidays > Spend Those Gift Cards

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.