Workstand Blog

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers. He is President and Co-Owner of SmartEtailing, working to nurture the health and growth of the IBD channel through effective marketing and software solutions.

Recent posts

Win New Customers & Increase Loyalty

All of the marketing that we do at SmartEtailing fundamentally falls into two buckets...

Bicycle Retail Insights Client Updates Direct Mail By on Apr 03, 2017

Tips For Online Fraud Management

Online fraud is an unfortunate aspect of specialty retail. We have seen in increase i...

Client Updates By on Mar 31, 2017

April Library Content Is Now Available!

We've made it through interesting March weather, and we're ready for April sale event...

Client Updates By on Mar 28, 2017

Buy Online, Pick Up In-Store Trend

The shift in consumer spending to the online channel has been steady in recent years....

Client Updates By on Mar 17, 2017

March Library Content Is Now Available!

Spring is on the horizon! We’ve had a busy and productive winter during which we intr...

Client Updates By on Mar 03, 2017

8 Reasons Direct Mail Succeeds in a Digital Age

The longer we are in business, the more retailers we talk to for the first time about...

Bicycle Retail Insights By on Feb 13, 2017
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