A Marketing Blog for Bike Shops

Around the Workstand Podcast - 2025 Year in Review

Written by Mark Still | Jan 22, 2026 5:30:22 PM

2025 Year in Review

In this episode, we looked at how stores on the Workstand platform performed in 2025 compared to 2024, and the results were stronger than many expected. Online sales dollars grew 7.4 percent year over year, with orders and units both up 3.7 percent, driven by smarter inventory management, intentional marketing, and willingness to invest in ads.

One of the biggest surprises was electronics sales, which increased 28 percent and proved to be both legitimate and profitable. We also discussed what worked best for strong online and in-store sales, including keeping aged inventory lean, testing shipping options, and buying strategically for online demand.

Check it out below or listen on your favorite podcast app!