April 2025 News & Notes

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the April update to learn more.

Client Success Updates

Show up first when they search 

Running a local bike shop with an online presence is a great start, but let’s talk about how you can maximize your reach on Google. Dominating local search results may seem intimidating, but Workstand provides the necessary tools for success.  With strategy and help from our experts, you can attract more customers online and in-store.  Explore some easy-to-implement tactics to boost your local bike shop's visibility on Google and watch your customer base grow.

Read Blog

Watch The Video

Marketing Updates 

Premium marketing content

E-bikes are one of the fastest-growing categories in cycling — and we make it easy for your shop to capture the attention of more shoppers. Our new E-Bike Buyers Guide Premium Content Package includes a landing page, email campaign, and social media assets, all designed to attract more customers and boost your e-bike sales. The Marketing and Partner subscription packages now include one premium campaign each month. 

• E-Bike Buyers Guide | Preview Our New E-Bike Package

Each premium content package is $400 (if you are not already an a Marketing client) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email mark.s@workstand.com to get rolling.

Premium website themes

Get a semi-custom website for a fraction of the cost of a full custom website. Our Premium Themes help you set your business apart. Every design is crafted to give you a unique look and feel along with the tools to update your site for a cohesive, expertly designed style.

• Informative and easy to shop homepage
• Coordinated header, footer, and location pages
• Style guide

See Our Designs

Content Updates

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

Snow sports brands with new items added

Armada

Salomon

Cycling brands with new items added 

All Mountain Styles

Aventon

AVS Racing

Bianchi

BMC

Bosch

Cannondale

Cervelo

Cushcore

Essentia

Fox Racing

Galfer

Giant

Gloworm

Handup Gloves

Hollywood Racks

Jones

Lazer 

Mondraker

Norco

Orange Seal

OTSO

Park Tool

Pinarello

ProBar

PRO Bikegear

Rad Power Bikes

Reserve Wheels

Rocky Mountain

RnR

Ryder Innovations

Salsa

Santa Cruz

SE Bikes

Segway

Sensus

Shimano

Showers Pass

SMITH Optics

Sox Footwear

Space Brace

Specialized

STFU

Squire

Teravail

TerraTrike

Terry

Tifosi

Throne Cycles

TOKEN

Trek

Ultra Cool Tech

VHS

Yakima

Yeti