Have you ever had this happen?
A customer lands on your site, spots a price that doesn't match what's on the shelf, and now you're fielding a phone call instead of closing a sale.
In the latest episode of Around the Workstand, Mark Still and Raquel Yañez break down exactly where website prices come from, whether it's your point of sale data, the Custom Prices tool, the Workstand product library, supplier feeds, or MAP pricing rules, and how to figure out which source is driving what a shopper sees.
It's a practical fifteen minutes for any retailer who has ever had to explain a pricing mismatch to a customer. Catch the latest episode below or wherever you get your pods.