A Marketing Blog for Bike Shops

Setting Goals to Drive Success

Written by David DeKeyser | Aug 23, 2021 10:27:34 PM

Why are goals important? Realistic goal setting is essential for sales motivation, staff accountability, and business planning.

An essential part of operating a bike shop is planning and budgeting. One area that many retailers may overlook is setting sales goals. There is a famous phrase, "what gets measured gets done". A KPI or key performance indicator is simply a measuring stick against which you measure progress and success.