A Marketing Blog for Bike Shops

October 2022 News & Notes

Written by Barbara Wiesner | Oct 20, 2022 7:23:52 PM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the October update to learn more. 

Company Updates 

Q3 features and enhancements spotlight

We released some exciting new features and enhancements for SmartEtailing website clients in the third quarter of 2022. Here's a short video with Suzie and Mark outlining notable updates for websites.
 

 

NDBA Bicycle Retail Radio Podcast

Ryan was a guest on the most recent episode of the NBDA podcast. They discussed online results for retailers, the overall strategic environment, and tactics that retailers can use to compete moving forward. In the closing minutes, Ryan answered questions submitted by members, including one related to features we are choosing not to build and concerns about fraud. Take a listen and let us know if you have any questions. 

Development Updates 

Klarna financing now available in the US and Canada

You can now smoothly integrate Klarna financing to your SmartEtailing website to offer your customers even more convenient payment options at checkout.
Client Success Updates

Complimentary website reviews

Our Client Success team is performing complimentary website reviews this month to ensure retailers like yourself have a great performing website. Simply fill out the form linked below and our team will get to work.

I'm ready to get started

Enable your shopping cart to capture holiday sales

Visitors to your website expect to be able to buy online - especially during the holiday season. Follow our steps to allow customers to purchase items through your website. Now is the time to turn browsers into buyers.

Marketing Updates 

The busy shopping season is underway!

The holiday season is here, and we're prepared to help you finish your year strong. We have several packages to choose from to make sure your holiday marketing is dialed October through December. 

Learn more about all of our holiday content packages here or fill out our form to get started. Each package includes content for your website, email marketing, and social media. $400 each or $999 for 3. 

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

 
Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog Updates

Content continues to make excellent progress toward our Snowsport entry-project with over 90% of tickets/requests fulfilled. Currently wrapping up Smartwool with a number of smaller brands in the mix. We'll continue to take merchant-requests as they (and any corresponding data) become available through the end of the year however.
 
October saw us do a number of partner-pages! A page was done in support of Trek's launch of the Domane+ SLR as well as Specialized new Diverge STR. Our brand development team has done an amazing job cultivating these relationships and we're very excited to see what comes next.
 

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.