The evolving market conditions are clear. Organic demand from new bike buyers is waning. Certain categories are over-inventoried. Cash is tight.
What do you do?
One of the most important things you can do is take action in remarketing to customers who purchased from you over the last few years.
A meaningful percentage of new riders are sticking with cycling. Many of these new riders haven’t established their shopping habits yet. Or if they have, it's with Amazon or REI.
With effective personalized email marketing, your business can compete for a share of these riders’ spending and build shopping habits that will sustain your business for years to come.