A Marketing Blog for Bike Shops

June 2021 News & Notes

Written by Barbara Wiesner | Jun 25, 2021 1:00:00 PM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Keep the accessibility of your website top of mind

As you work on your website ADA is always something you need to be aware of. Simple things can make a big difference to your site visitors, and things like Alternative Text are also helpful for search engine optimization.

Things to watch for as you make site updates:

  • Alternative Text - Images need alternative text since a visually impaired person cannot see the image.
  • Color Contrast - Make sure text is readable and remove potential contrast errors by adding a background color when you add images with text overlay.
  • Color Contrast also applies to Theme Editor. When you make template color changes, be sure to check color contrast for potential readability issues.

Additional ADA resources: 

Tips for limiting fraud

Learn to recognize and stop potential fraud on your site by familiarizing yourself with some easy checks and balances. Learn more here.

Marketing Updates

Let the adventure planning commence

You and your customers have waited a full year for summer riding in all its glory. Leverage our latest premium content to help your customers plan their summer trips and shop for all of the bikes, gear, nutrition, and accessories to make their outdoor adventures a success!

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Use email and social to increase traffic

We make it easy for you to get the word out on a regular basis, keeping you top of mind when your customers are ready to make their next cycling purchase.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Additional Giant U.S. warehouses available for supplier sync

Giant Supplier Sync is a unique utility with SmartEtailing, which allows you to leverage the stock that your supplier has in their warehouses to sell and display that stock directly from your website. Giant is now reporting inventory from three U.S. warehouses to provide you with improved customer service and an increase of products to display on your website.

Snow Sports catalog & purchase orders

In order to build the best Snow Sports catalog possible, we are asking all participating retailers to provide any purchase orders, brand and manufacturer contacts, and media resources that they have available. Information can be forwarded to snow@smartetailing.com.

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 
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