You help people discover the joy of cycling. You send kids home with their first bike. You are a local advocate to create places to ride bikes. You build trails, organize group rides, promote events, and work long days fixing flats on charity rides.
Bike shop owners like you are heroes. If it weren’t for you, your community wouldn’t be such a great place to ride. But your bike shop is a business. Your business needs to be profitable and growing if you are going to continue to provide these great services to your community.
Unfortunately, business competition is getting more fierce every day. What can you do to take control of your business growth?
Your physical store, and everything that comes with it, is your biggest investment. You need your store generating profitable sales. An online store can help with that.
The most important job of an online store for a local bike shop is to merchandise your in-stock inventory online. You’ve made a major investment in inventory, and without an adequate website, your inventory is hidden from potential buyers.
Connect your inventory to your online store and you can start winning local search traffic and make it easier for local cyclists to buy from you.
Maybe opening an online store sounds interesting but you are intimidated by the prospect of shipping product or worry about fraud. With click and collect your life gets a lot easier.
You likely already know that click and collect describes the retail strategy of selling a product online to be picked up at the physical store, as opposed to shipping the item to a consumer.
Click and collect, also called buy online pickup in store (BOPIS), is rapidly becoming the preferred shopping method for many consumers.