2016 has been a momentous year for SmartEtailing. The co-founders of our company, Mark Graff and Barry Brenner, chose to retire and I was asked to assume leadership of this great company. As a part of this transition, SmartEtailing merged with the marketing company that I founded in 2007. As we prepare for 2017, this merger is shaping up to deliver exceptional value for your business.
In 2017, we will be releasing several software enhancements to better serve your business. Most importantly, we will be rolling out our new responsive website templates which will improve the way your customers experience your website on mobile devices and tablets. You will also see a phased rollout of our redesigned merchant admin center, our content management system. We are also working on updates to our order management and shopping cart systems to help you better handle the expected increase in online ordering that will likely result from an update to the responsive template.
The new year represents a new beginning for SmartEtailing marketing services as well. We've made a major recommitment to this team, which now consists of over 20 experts trained in account management, search engine optimization, search engine marketing, marketing strategy, graphic design and front-end website development. This team will deliver ongoing enhancements to the SmartEtailing Library to improve our self-serve platform as well as improve the level of marketing services we deliver to the hundreds of independent retailers like you who choose to engage with us as a marketing partner.
At our company we having a saying, "progress not perfection." We embrace the fact that while we have made significant strides, we still have a lot of work ahead of us. We fully intend to become a cutting edge website and marketing company that can help your business thrive in a changing market. I promise that we will do our best every day to improve, and we will always put your needs first to help you grow and succeed.
Thank you for your ongoing support. I look forward to serving your business for many years to come. If you ever have any questions about our company, please feel free to reach out to me directly.
I appreciate your time. I hope you have a happy and profitable 2017.
Sincerely,
Ryan Atkinson, President & Co-Owner, SmartEtailing.