David Wert

David Wert

David is General Manager at SmartEtailing, leading a team of professionals in serving the independent bicycle retail channel. David spent over twelve years as a bike shop owner and has extensive experience working with brick & mortar businesses as a retail consultant.

Posts by David Wert

Marketing, Investing In Your Own Business

Understanding how much of your Bike Shop’s budget to allocate towards marketing can be tricky. On one hand, anytime you’ …

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2 min read
Jul 15, 2015, 2:23:00 PM

Rethinking "Sell What’s in Stock"

As retailers, we’ve had it beat into our heads to always sell what’s in stock, often avoiding special orders for custome …

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2 min read
Mar 12, 2015, 12:44:59 PM