Workstand Blog

August 2021 Marketing Content

By Stacey Moses

SE_EMAIL_AugustUpdate21_670x445As the end of summer approaches (yes, already!), help your customers plan one last cycling adventure or start preparing for a new season. We have a round of fresh content to encourage your site visitors to keep riding, whether it's for fun, for transportation, or a combination of both.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE-EMAIL-JulyMarketingUpdate21-hydrateHydrate, Hydrate, Hydrate

We’re in the dog days of summer, and we know that staying hydrated on long, hot summer rides is the key to success. Point your customers to the hydration equipment, from bottles to backpacks, that work best for their riding style.


Found in the Page Library under Products > Gear > Hydrate, Hydrate, Hydrate


SE-EMAIL-JulyMarketingUpdate21-hybrid

Choose a Hybrid Bike

Get to work, get in a workout, or get exploring with the family - these are all great ways to enjoy a versatile hybrid bike. Show off your selection of bikes and essential accessories with this new content.


Found in the Page Library under Products > Bicycles > Hydrate Bikes > Choose a Hybrid Bike


SE-EMAIL-JulyMarketingUpdate21-back-to-schoolSchool is Back in Session

Parents, rejoice! As kids finally return to school, why not send them back with a refreshed ride and back-to-school accessories? Help families in your neighborhood get ready for a new year with new gear.


Found in the Page Library under Seasonal Content > Summer > School is Back in Session


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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