A Marketing Blog for Bike Shops

April News & Notes

Written by Ryan Atkinson | Apr 4, 2017 11:33:00 PM

Read this post to learn about new Supplier Sync partners like Gravity Cartel and Eddy Merckx Cycles. Discover new marketing content and spring factory promotions added to the SmartEtailing marketing Library. Plus, learn about recent additions to the content catalog.


Supplier Sync Updates


The Gravity Cartel Supplier Sync

SmartEtailing is excited to announce an addition to our ever growing Supplier Sync program. Supplier Sync for The Gravity Cartel is now available to activate on your SmartEtailing website. Activating this service will allow all iXS and Spank brand products that are in our catalog Library and also in-stock at The Gravity Cartel to display as available in your virtual warehouse.

Eddy Merckx Cycles Supplier Sync & MAP Protection

Supplier Sync for Eddy Merckx Cycles is now enabled for your SmartEtailing website. The service is now available for activation within the back end of US SmartEtailing accounts. Eddy Merckx Cycles is also the newest participating brand in our MAP Protection Service.

If you need assistance enabling Supplier Sync, please contact our support team at 303-527-0676.

Additional Brands Participate in MAP Protection 

We're excited to announce the addition of even more brands to our MAP Protection Service. J&B Importers, Cloud-9, Origin8, and Sunlite are the latest to join in.


Marketing Content Updates


Spring Sales From Brands

Several major brands partnered with the marketing agency at SmartEtailing to incorporate branded spring sale graphics into our Library so our clients can easily promote factory sale events. If you don't see your key brand on this list but they are having a national sale event, please ask the marketing team from that company to contact us to learn more.

  • Cannondale
  • Fuji
  • Trek

Saris Rack Finder

We partnered with Saris to integrate their rack finder web application into the SmartEtailing library. You can import the page into your catalog so a customer can easily find the rack they want on your website and the tool will automatically direct the customer to the appropriate selection in your local catalog. Search for "Saris Car Rack Finder" in your SmartEtailing Page Library.

Swiftwick Landing Page and Homepage Highlight

We partnered with Swiftwick to create an enhanced brand page to educate consumers on the benefits of quality socks specifically designed for cycling. You can import the page into your catalog and link to the homepage highlight in the rotator. Simply search for "Swiftwick" in your SmartEtailing Page Library. 

New Marketing Library Content

Did you know that we keep a listing of new featured marketing content on the lower right of the merchant admin screen that you see when you login to your site? Click the links you find there to see a preview of the content on your site. Some of the latest content includes:

  • Road Bikes 101
  • Saris Car Rack Finder
  • Family Fun
  • Accessorize Your Ride
  • Mountain Bike Buyer's Guide
  • Spring Tune-ups
  • Spring Sale
  • Tax Time

Learn more about April additions to the SmartEtailing Library.


Catalog Content Updates


Brands with Recent Additions to the Catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days we have entered new content from the following brands and many more.

  • All City
  • Bontrager
  • Cannondale
  • Devinci
  • Electra
  • Ergon
  • iSSi
  • iXS
  • Pearl Izumi
  • Swiftwick
  • Trek
  • Tuesday