The pace of retail, much like the pace of life, keeps getting faster. To attract local customers through organic web searches, a fast website is essential.
Search engine optimization (SEO) is the process of increasing your website’s visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
SEO is a fundamental part of digital marketing because shoppers search for virtually every product they buy. Organic search is often the primary source of digital traffic for bike shops.
Google includes speed as one of the signals used by its algorithm to rank pages. In addition, a slow site speed means that search engines can crawl fewer pages using their allocated time to scan (crawl) your website, and this could negatively affect your indexation.