A Marketing Blog for Bike Shops

September 2021 Marketing Content

Written by Stacey Moses | Aug 27, 2021 4:00:00 PM

Roll into autumn with refreshing new website content. Say goodbye to another summer with our Labor Day campaign and then show your customers how much fun they can have cycling in cooler fall weather. From new apparel to in-stock bikes, be sure to show off what you have to offer this month.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Celebrate Labor Day Weekend

Encourage families to enjoy the last official weekend of summer with this celebratory content. Featuring product for the entire crew, from kids’ and adult bikes to essential accessories, cyclists of all abilities can get out and ride.


Found in the Page Library under Holidays > Celebrate Labor Day Weekend!

Autumn Cycling Apparel

New fall clothing inventory is arriving in your shop - make sure that you’re presenting the benefits of riding in cycling-specific apparel to your customers. Help new and experienced riders layer up for comfortable transitional temps.


Found in the Page Library under Seasonal Content > Fall > Autumn Cycling Apparel

It's Prime Mountain Bike Season

Nothing beats taking in the changing leaves and the crisp fall air from the saddle of a mountain bike. This landing page displays a variety of MTB categories and can be customized to show the bikes and gear that you have in-stock.


Found in the Page Library under Products > Bicycles > It's Prime Mountain Bike Season

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.