A Marketing Blog for Bike Shops

November 2024 Marketing Content

Written by Julie Walsh | Oct 30, 2024 3:00:00 PM

‘Tis the season to dial in for the holidays - November is the perfect time to get your site ready for savvy shoppers looking to buy gifts early. Whether you’re planning to run Cyber Week deals or want to give customers a head start on holiday purchases, we have the content you need to make this November great.

Set and forget your holiday content this year with a seasonal holiday homepage takeover. Let Workstand give your homepage a refresh focused on all things holiday - featuring gift ideas for cyclists, a user-friendly design, and an emphasis on the importance of shopping locally for the holidays. Turn your site into the go-to-resource for cyclists looking to check off their list.

Looking for something more custom that fits your shop’s brand? Our team is happy to help create custom designs for any marketing you might need.  Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Library Content

Electric Bike Gift Guide

E-bikes are one of the most popular gifts to give - and receive - during the holidays. Showcase your selection of electric bikes for every kind of cyclist.

 

Found in the Page Library under Seasonal Content > Winter > Electric Bike Gift Guide

Cyber Weekend Deals

Customers are extra keen on Cyber Week savings this year. Make it easy for them to score deals on their favorite cycling products with this content.

 

Found in the Page Library under Sales & Promotions >  Black Friday & Cyber Monday Deals 2024

Holiday Sale

Take the stress out of seasonal marketing with holiday sale content. Shoppers will be thrilled to buy their gifts early and at great prices - this content can stay up all season long.

 

Found in the Page Library under Sales & Promotions > Holiday Sale 2024

Snow + Winter Gear

Showcase your ski and snow gear with this winter sports content. From boots and boards to goggles and helmets, this page is perfect for shops looking to swap things for the season.

 

Found in the Page Library under Snow Sport Content > Snow + Winter Gear

Premium Marketing Content

Cyber Week Sale (premium)

It’s the biggest sale week of the year! Sales-minded cyclists have waited months for Black Friday, Small Business Saturday, and Cyber Monday - this premium content page is a one-stop shop for ecommerce success this November. Contact the Client Success Team or your marketing representative to get this content on your website.

Cyber Week Sale (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.