A Marketing Blog for Bike Shops

May 2022 News & Notes

Written by Barbara Wiesner | May 23, 2022 5:10:21 PM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the May update to learn more. 

All Company Updates 

Join us to benefit women and girls 

SmartEtailing is proud to partner with World Bicycle Relief in their 2022 Pedal to Empower event. Together we can help grow this global movement to help women and girls with life-changing bicycles.We’ve tried to make it easy with free website content and easy access to resources. Simply fill out this form and our team will install the content for you. 

If you aren’t able to invest your time into this cause, please consider making a small donation through SmartEtailing so we can represent the voice of the independent bicycle dealer in this amazing event. 

Client Success Updates 

Utilizing complimentary content 

You may already know that each month we put out complimentary marketing content for any retailer with a SmartEtailing website but do you know how to utilize it? Take a look at the informative video Mark created for help leveraging the assets available to you.
 
 

Manage orders with automatic alerts 

Shoppers are buying bikes and cycling gear online more than ever and they expect the order pick up process and timeline to be clearly communicated. Free up your phone lines and reduce order management time by using our tools and recommendations to let customers know when their order will be ready before they need to ask.

Check out the tools included in your website to streamline communications with your customers. 

Direct Fulfillment included with a Professional Website

Ready to get started with direct fulfillment (drop shipping) without increasing the cost of your website? For any retailer with a SmartEtailing Professional Website, direct fulfillment is available at no additional cost. We have partnered with QBP, Specialized, Trek, LTP, and HLC to allow retailers to sell and ship directly from their warehouses. Reach out to our team for help getting started. 

Opt-in for content from your favorite brands

We partner with brands to promote new product releases and key categories at no charge to our clients. Check out our newest complimentary website content, opt-in, and a member of our team will update your website. 

Marketing Updates 

Enhance their experience

Whether they want to upgrade their comfort, confidence, or performance you have the gear and knowledge to help your customers make the most of every ride. Leverage our latest premium content to encourage add-on accessory sales aimed at enhancing your customers' rides.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog and team growth

Goals
April capped-off another month of the content team exceeding production goals and enlivening 1300+ new items into SmartEtailing's Library. This continues the team's streak of enlivening 1300-1500 new items every month and positions the catalogue to benefit from over 16,0000 new items by year's end.

New hires
Sarah, formerly of Topo Designs, joined the content team in April as a production specialist. We're all super excited to have her and can't wait to see where her time at SmartEtailing takes her!

E-bikes
New e-bike brands are being added to SmartEtailing's Library weekly. This correlates to the exponential growth the e-bike market continues to experience as well toward accommodating more of our e-bike specific clients and their requests.
 

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.

 
View full post