A Marketing Blog for Bike Shops

May 2025 Marketing Content

Written by Julie Walsh | Apr 22, 2025 5:31:24 PM

Summer is just ahead - get your site in shape for the busy season now. Mother's Day, Memorial Day, and graduation are all great reasons to celebrate cycling and promote your products online. Plan out your marketing for May now with any of this content.

Looking for something more custom to fit your shop’s unique style? Our team is always here to help with creating the perfect content for you. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.

Library Content

Memorial Day Sale

Cycling enthusiasts are on the hunt for great deals - show off your best discounts with this sale content. There’s no better time to promote sale inventory than Memorial Day Weekend.

Found in the Page Library under Holidays > Memorial Day Deals 2025

Mother's Day Gift Guide

Help shoppers find something extra special this Mother’s Day. Celebrate the special ladies in our lives with the gift of cycling - display your women’s bikes, apparel, and gear, or simplify their shopping experience with a gift card.

Found in the Page Library under Holidays >  Mother's Day Gift Guide 2025

Graduation Gift Guide

Graduation season is here, and you've got the perfect gifts for shoppers to give their grads. This content features bikes and gear that will inspire grads to pedal forward into new horizons.

Found in the Page Library under Seasonal Content > Spring > Gift Guide For Graduates 2025

Premium Marketing Content

E-Bike Guide (premium)

Electric bikes are more popular than ever, with models available for every kind of rider. Help your customers find the e-bike of their dreams with this Electric Bike Guide. We have versions from top electric bike brands like Trek, Specialized, Giant, Aventon, and Cannondale. For $400, this premium content includes email and social graphics as well as copy for you to use across platforms. Contact the Client Success Team or your marketing representative to get this content on your website.

E-Bike Guide (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.