A Marketing Blog for Bike Shops

March 2026 Marketing Content

Written by Julie Walsh | Feb 25, 2026 4:00:00 PM

Spring is here and riders are itching to get back outside. That makes March the perfect month to refresh your website with timely, engaging content that pushes customers toward your shop, whether they’re browsing online or planning a visit. From promotions that drive sales to informative guides that boost credibility and conversions, we’ve put together a set of pages you can import right now to make your site work harder this season.

Looking for something more custom to fit your shop’s unique style? Our team is always here to help with creating the perfect content for you. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.

Library Content

Spring Sale

Planning a seasonal clearance or inventory refresh? This Spring Sale page gives your website a dedicated space to promote discounts and incentives. Use it to clear out last year’s stock and bring customers back to see what’s new for the season.

Found in the Page Library under Sales & Promotions > Spring Bike Sale 2026

What to Wear on a Bike Ride

Help riders prepare for the season with a “What to Wear” guide tailored to spring and summer conditions. This type of content not only answers common questions but positions your shop as a resource for comfort, performance and safety recommendations, which can boost accessory and apparel sales.

Found in the Page Library under Seasonal Content > Spring >  What To Wear On A Bike Ride

How to Choose the Right Bike Helmet 

A helmet guide is both practical and persuasive. Educating your audience on how to find the right fit and features builds trust and helps convert visitors into buyers. It also gives you an opportunity to highlight helmet brands and accessories you stock.

Found in the Page Library under Products > Gear > How to Choose the Right Bike Helmet

Premium Marketing Content

Spring Sale (premium) 

This premium version of our Spring Sale page is designed to catch eyes and highlight your best deals right from the first scroll. It’s ideal if you’re planning a major sale or want to showcase all your savings in a polished, seasonal layout that makes customers want to click and buy. Reach out to the Client Success Team or your marketing representative to get this premium page added to your website.

Spring Sale (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.