A Marketing Blog for Bike Shops

January 2023 News & Notes

Written by Barbara Wiesner | Jan 25, 2023 5:17:09 PM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the January update to learn more. 

 

Client Success Updates

Continuing extended hours

We received great feedback when we extended our support hours this last holiday season, so we're continuing them! Our support hours will remain from 7 am to 6 pm MT to ensure you receive the level of support you need from us.

Supplier Sync and Promotional Pricing

When brands run sales, we often get questions about how to display and control sale prices. Take a look at our How To video to learn more about leveraging Supplier Sync and Promotional Pricing. We also talk about this and the role your POS system plays in pricing control on our last Up Next: 10 Minute Tuesday episode. 

Community, inclusion, and your website

You're probably doing beautiful things in your community. It isn't bragging to share that, it's letting the community know you value them and appreciate their support just as they appreciate your work. Last month, a few of us sat down and talked making sure your website highlights that work, puts a spotlight on your staff, and clearly states the benefits of shopping with you. Those are the emotional details consumers make decisions on. Let them shine!
 

 

Marketing Updates 

Discounts are heating up

Need to make room for spring inventory? Increase your traffic and move more inventory with a winter clearance event.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

 
Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog Updates

Over the past 30 days the team has added 46 brands to the library! Encompassing both our cycling and snow sports catalogs -
  • Cycling Catalog Additions: Pearl Izumi, Endura, Specialized, Marin, KHS, Smartwool, Giant, Yeti Cycles, Pivot Cycles, MSW, Craft, 45NRTH, Garneau, Biria, Surly, Santa Cruz, Juliana, Supacaz, Park Tool, Silca, Specialized S-Works, All-City, Whisky Parts Co., Cleary, Magicshine, Microshift, Liv, Kink, Rokform, Electra, Garmin, Scott, Ritchey, Tubus, and NiteRider.
 

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.