A new year means new goals for your customers, from riding more often to keeping their bikes in better shape. It is also the perfect moment to refresh your shop’s website with content that supports those goals and helps you show up in seasonal searches. This month’s Workstand marketing assets are designed to boost your visibility, drive engagement, and give your riders helpful reasons to visit your shop both online and in person.
Below is a quick look at what is new for January and how you can use it to strengthen your bike shop website. Our team is always here to help with your site’s content, whether you opt for free library pages or want something more custom. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.
To keep your homepage and social feeds feeling seasonal, the Happy New Year 2026 page provides a simple, upbeat way to celebrate the arrival of January. It offers a clean, polished look that helps your website feel current and cared for during a time when many customers begin researching new gear, upcoming events, or early season purchases.
Found in the Page Library under Seasonal Content > Winter > Happy New Year 2026
For shops that want to spotlight wellness and cold-weather riding, Pedal Into Winter Wellness 2026 focuses on staying active and healthy through winter. This content is a natural fit for promoting apparel, accessories, hydration, and other seasonal essentials. It gives riders reasons to keep moving while also positioning your shop as a supportive, knowledgeable resource.
Found in the Page Library under Seasonal Content > Winter > Pedal Into Winter Wellness 2026
As indoor training interest continues to rise, the How To Choose the Right Indoor Trainer page helps riders understand the options and find the best fit for their needs. The guide walks through trainer types, features, and ideal uses in simple language that empowers customers to make confident decisions. It also creates opportunities for you to feature your indoor training inventory and expertise.
Found in the Page Library under Products > Gear > Indoor Cycling > How To Choose The Right Indoor Trainer
If your service department is gearing up for increased maintenance requests, the Bike Repair and Maintenance FAQs premium page is an excellent resource. It answers common questions riders have at the start of the year, especially when they dust off bikes that have been sitting or prepare equipment for indoor training. The page helps customers understand what requires attention, when to schedule service, and how your shop can help. It also supports search visibility for repair-related queries.
Bike Repair & Maintenance FAQs (premium)
This New Year’s premium page is designed to help riders connect their goals with real steps they can take in your shop. It offers inspiring and practical resolutions that encourage riders to explore new gear, book service, or set riding milestones. The mix of motivation and actionable tips makes this page a strong early-season driver of both traffic and engagement.
Find Your New Year’s Resolution 2026 (premium)
Reach out to the Client Success Team or your marketing representative to get either of these premium pages added to your website.
Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.
To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.
Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.
Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.