It might seem early, but now is the time to prepare for the busy holiday shopping season—get your website ready for the year-end ecommerce rush now so you can focus on in-store sales in Q4.
As customers hunt for quality gifts at great prices, standing out is more important than ever. In this guide, you’ll discover how Workstand can help you boost sales and get your site holiday-ready.
Here’s an exercise you can try: imagine you’re a shopper looking for gifts to give their family and friends. What items are you looking for? Is it easy to find exactly what you need? As you browse through your website and add items to the cart, does it feel like a seamless shopping experience? If the answer is yes, you’ve got a great head start for holiday ecommerce shopping.
If your homepage feels a little out-of-season, revamp your website for the holidays with a homepage takeover. Make it easy for cycling enthusiasts to find products their giftees will love, with well-organized holiday content that will help drive conversions.
Early bird and last-minute shoppers alike prioritize convenience when purchasing online. On the ecommerce side, having your cart turned on and enabling an in-store pickup method is the simplest way to turn casual browsers into customers. Holiday-specific content like our new premium gift guide point customers exactly where they - and you - want to go.
Simplify things further by bundling content and scheduling it through the end of the year—pre-built content like Cyber Week, Holiday Sale, Last-Minute Gifts, and even New Year’s pages are primed and ready to go. Set and forget quality landing pages through January, so you can focus on in-store sales and running your business.
What sets independent bike dealers apart is the personal touch shoppers experience at their favorite local shop. In an era of big-box stores and drop shipping, buying holiday gifts from local businesses feels more meaningful than ever.
While having competitive shipping options is a good way to find customers from further away, corner your local cycling market with Google Ads. Shoppers often look to Google first for desirable products—get your inventory at the top of search results so it’s always top of mind.
Staying connected with your customers is key to keeping them engaged through the holidays and into the new year. Use the email addresses you’ve collected to send a festive holiday newsletter—share your latest products and promotions, highlight special winter hours, and spread a little seasonal cheer.
Don’t forget the power of traditional mail, too. Sending a physical holiday postcard or flyer to your customer list adds a personal, memorable touch that stands out in a digital-heavy season. Include a warm holiday greeting, an exclusive coupon, or a reminder of upcoming sales to encourage customers to stop by and celebrate the season with you.
When you don’t have time to plan out email campaigns, you can still keep in touch with customers by sending out automated emails after they’ve made a purchase. Setting up a campaign with Workstand IQ is a simple way to provide the “personal touch” your shoppers love with no additional work on your end.
There are plenty of ways you can take the pressure off when it comes to holiday marketing. If you’re still feeling slammed, let the Workstand team help. Whether you opt for free library pages or want to upgrade to SEO-rich premium content, we have everything you need to get your site ready for the busy season.
Get ahead of the holiday rush by preparing now. With Workstand handling your online marketing, you can focus on in-store sales and give your customers the personal shopping experience they love.