A Marketing Blog for Bike Shops

February 2025 News & Notes

Written by Barbara Wiesner | Mar 3, 2025 9:25:55 PM

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the February update to learn more.

Company Updates

Tech tips videos 

Check out our growing library of short videos addressing commonly asked questions about Workstand ecommerce and point of sale features. We kicked off the series with a few questions of the questions we get often but we'd love to hear from you what else we can help with. Send questions to podcast@workstand.com

See Our Playlist

Client Success Updates

How to Market Your Business Series

Staying engaged with your marketing is especially important right now. As your partner, we're here to provide you with the resources you need to grow your business. We'll be releasing content every month with the latest tips so you can create more selling opportunities. Check out our first topic, Win Google Search. 

Read Blog

Watch The Video

Let us help dial in your website

Now is an excellent time for most shops to show their websites more love. From optimizing your homepage to keeping up with ecommerce best practices, our team wants to help! Simply fill out our complimentary website review form and our team will review your website to share our recommendations. 

Marketing Updates 

Premium marketing content

Stand out this sale season with this page that’s sure to captivate savvy shoppers. Whether you’re having a storewide blowout or want to give the deets on your deals, this premium content page’s design screams “spring savings!” The Marketing and Partner subscription packages now include one premium campaign each month. 

Each premium content package is $400 (if you are not already an a Marketing client) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email mark.s@workstand.com to get rolling.

Content Updates

Free marketing content

Please let us know if you need brand photography swapped out for free or would like assistance.

Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

Cycling brands with new items added 

Aventon

BiKASE

BMC

Cannondale

CUBE Bikes

Fox Racing

Giant

Haro

Ibis

Kona

Leatt

Orbea

Pivot Cycles

Pure Cycles

Rockshox

Salsa

Scott

Specialized

Tifosi

Transition

Trek

Troy Lee Designs

Urtopia

Velotric

Wellgo