A Marketing Blog for Bike Shops

February 2021 News & Notes

Written by Barbara Wiesner | Feb 24, 2021 12:00:00 PM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Shopping without a cart is difficult 

Ecommerce isn't going away and sales on the SmartEtailing platform is through the roof for each bike shop that has their shopping cart turned on. Participate in this growth by turning on your shopping cartLet customers shop the way that they want and complete transactions on your website.

Financing through PayPal

Make it easy on your customer who wants to go big this season and set up PayPal as a payment option so you can activate the "Financing" option. There is no change to your fees or when your payout occurs, and gives the customer flexibility in payback. Activate it in Site Manager under Commerce > Payment Methods.

Development Updates 

NEW Service Appointment Tool

With a limited staff and a high volume of phone calls, bike shops want to use technology to improve customer service and payroll efficiency. That's why we now include an online Service Appointment Tool free with every SmartEtailing website package. We have created a comprehensive help center article to walk you through the complete setup process.

As with all new features, if you have any questions please feel free to reach out to our Client Success team for personalized assistance. We’ve deployed this new feature under beta status in order to collect hands-on feedback from retailers like you.

Marketing Updates

Convert browsers to buyers

Continue to help shoppers find the cycling equipment and services they need to make the most of every ride. As bike inventory becomes more plentiful, make sure that you have content to attract, inform, and convert customers on your website.

Each package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered 1034 new items from the follow brands: 

   
          • All-City
          • Axiom
          • Breezer
          • Burley
          • CatEye
          • CeramicSpeed
          • Deity Components
          • Devinci
          • DT Swiss
          • ENVE
          • Evo
          • Fox Racing
          • Fyxation
          • Gazelle Bikes
          • Gemini Lights
          • Giant
          • Leatt
          • Liv
          • Momentum
          • MSW
  • Niner
  • Orbea
  • Pedro's
  • Ravemen
  • Reid
  • Ritchey
  • RockyMounts
  • Salsa
  • Shimano
  • Sidi
  • Smartwool
  • Specialized
  • State Bicycle Co.
  • Surly
  • Tacx
  • Tern
  • TerraTrike
  • Thule
  • WeThePeople
  • Yakima

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.