February is the perfect time to refresh your website with content that builds momentum toward spring. Whether you're clearing out winter inventory, helping shoppers plan their next upgrade, or driving service appointments before the season kicks off, the right landing pages can keep your store top-of-mind and boost both in-store and online sales.
Our team is always here to help with your site’s content, whether you opt for free library pages or want something more custom. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.
Clear out winter gear and last year’s inventory with a Winter Clearance landing page that makes it easy to promote big savings. This content works especially well for moving bikes, apparel, and accessories while giving shoppers a strong reason to buy now instead of waiting for spring. It’s an easy win for boosting offseason revenue and making room for new arrivals.
Found in the Page Library under Seasonal Content > Winter > Winter Clearance Event 2026
This accessories-focused page is perfect for increasing average order value and helping customers gear up with the items they actually need for better, safer rides. It highlights popular add-ons that work for new riders and seasoned cyclists alike, making it a great option for both online browsing and in-store add-on sales. Use it as a helpful resource that reinforces your shop’s expertise while promoting high-margin essentials.
Found in the Page Library under Products > Gear > Level Up Your Ride
Spring riding season starts smoother with a tuned-up bike, and this service reminder page helps drive appointments before the rush hits. It’s an easy way to encourage customers to schedule maintenance early, reduce last-minute repairs, and keep your service department busy during the transition out of winter. Add it to your website now to start filling your calendar with spring tune-ups.
Found in the Page Library under Seasonal Content > Spring > Spring In The Saddle
This premium Mountain Bike Guide is built to help customers confidently choose the right MTB for their riding style, terrain, and goals. It’s a great way to position your shop as the expert while showcasing your mountain bike selection in a clean, easy-to-shop format. Use it to capture early-season research traffic and guide customers toward their next adventure-ready ride. Reach out to the Client Success Team or your marketing representative to get this premium page added to your website.
Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.
To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.
Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.
Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.