A Marketing Blog for Bike Shops

December 2021 News & Notes

Written by Barbara Wiesner | Dec 17, 2021 12:08:37 AM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Better Payment Processing with WePay

WePay, a Chase Bank company, delivers the latest payments technology with the reliability of an established banking partner. You can learn more about WePay/Chase by visiting this link.

We will be sunsetting payment processing with our previous partner, Stripe, by January 21st, 2022. While Stripe is no longer supported by SmartEtailing, utilizing WePay/Chase and PayPal to accept payments gives your customers the best options to complete their online purchases. Please use this guide and configure your SmartEtailing settings to accept payments through WePay/Chase.

Last minute shopping

Gift cards are the easy gift choice for your customers. Import our Gift Card library catalog item and you'll be able to easily drop a gift card order in the mail for them. And assure yourself a bit more business in January. Studies show that the typical gift card holder spends more than the amount of the gift card.

Do you have special holiday hours?

Closing early on Christmas Eve? Open or Closed on New Year's Day? Let your customers know when they can shop in store with you by making sure your store hours are reflected on your website and on Google. Click here to learn how to set your holiday hours.

Holiday hours for the client success team

Speaking of holiday hours, our team will have reduced hours on a few days this holiday season. The SmartEtailing offices are closed on December 24, 27, 31, and January 3 and we will have limited staff available before 2 pm each of those days.

Marketing Updates

Last minute gift giving

The final holiday shopping push is here! Make it easy for your customers to find gifts on their last minute list.

It's a New Year's revolution

Help your customers revive their cycling passion, refresh an old favorite, or liven up their indoor training setup with our latest premium content. Get ready to start 2022 off the front with this informative and product-focused campaign.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog update

Our team is working hard to keep the cycling and snow catalogs current and up to date with the latest product releases.

Newly available: 

  • 5NRTH
  • ABUS
  • Avid
  • Biria
  • Bontrager
  • Campagnolo
  • Cane Creek
  • Cervelo
  • Delta
  • ENVE
  • Ergon
  • Garmin
  • Garneau
  • GUP Industries
  • Honey Stinger
  • Jagwire
  • Maxxis
  • Muc-Off
  • Orbea
  • Park Tool
  • Pedro's
  • Pirelli Velo
  • Polar Bottle
  • RockShox
  • Rocky Mountain
  • Schwalbe
  • Shimano
  • Specialized
  • SRAM
  • SunRace
  • Surly
  • SwissSTop
  • Tannus
  • Topeak
  • Trek
  • TRP
  • Vee Tire Co.
  • Vuelta

Upcoming brands: 

  • Batch Bicycles
  • Cannondale
  • Cervelo
  • Electra
  • Kona
  • MSW Tires
  • Orbea
  • Pivot
  • Rocky Mountain
  • Rossignol
  • Specialized
  • Trek

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.