A Marketing Blog for Bike Shops

December 2020 News & Notes

Written by Barbara Wiesner | Dec 16, 2020 7:32:08 PM

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.

Client Success Updates 

Last minute shopping

Gift cards are the easy gift choice for your customers. Import our Gift Card library catalog item and you'll be able to easily drop a gift card order in the mail for them. And assure yourself a bit more business in January. Studies show that the typical gift card holder spends more than the amount of the gift card.

Financing through PayPal

Make it easy on your customer who wants to go big this holiday season and set up PayPal as a payment option so you can activate the "Financing" option. There is no change to your fees or when your payout occurs, and gives the customer flexibility in payback. Activate it in Site Manager under Commerce > Payment Methods.

 

Marketing Updates

Holiday Shopping Simplified campaign

The final holiday shopping push begins in early to mid-December. Add a Holiday Shopping Simplified landing page to your website that helps customers find those last minute gifts and understand their shipping and in-store pickup options. 

The package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our Client Success team for assistance. 

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • 100%
          • 45NRTH
          • All-City
          • Armada
          • Bell
          • Bianchi
          • Big Agnes Inc.
          • Blizzard
          • Bontrager
          • Cannondale
          • CoPilot
          • Craft
          • CushCore
          • DeFeet
          • Del Sol
          • Electra
          • eLoad Sport Nutrition
          • Fumpa Pumps
          • GSI OUTDOORS
          • GT
          • Giant
          • Giro
          • Gocycle
          • Hestra Gloves
          • Hiplok
          • K2
          • LOOK
          • Liv
          • MSR
          • MSW
  • Masi
  • NEMO
  • NiteRider
  • Orbea
  • POC
  • Park Tool
  • Pivot Cycles
  • Premium Products
  • Problem Solvers
  • Quad Lock
  • Race Face
  • Santa Cruz
  • Santini
  • Schwinn
  • Scott
  • Shimano
  • Specialized
  • Specialized Turbo
  • Strider
  • Sugoi
  • Surly
  • Swagman
  • Tecnica
  • Topeak
  • Trek
  • Unior
  • Wahoo
  • Yakima
  • Yeti Cycles

Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.