A Marketing Blog for Bike Shops

December 2019 Free Marketing Content

Written by Stacey Moses | Nov 18, 2019 5:00:00 PM

The holiday selling season is in full swing - make the most of the final month of the year with compelling holiday promotions and end of year closeout offers. Shoppers visiting your website in December are running out of time to complete their holiday shopping and are ready to buy - help them find what they need and make a purchase from your business this season.

Don't see marketing materials for the events or product categories that you want to promote? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Holiday Sale

From bikes to stocking stuffers, help your website visitors quickly find cycling gear that’s great for gifting (or for adding to their own holiday wishlist). You can customize the product on this page, and add other information that is relevant to holiday shoppers.


Can be found in the Page Library under Sales and Promotions >  Holiday Sale

Electric Bikes

E-bikes aren’t a trend - they are one of the biggest growth categories in the cycling world and are a fantastic opportunity to reach new cyclists or existing customers looking for a different way to ride. Use this content to introduce the bikes and show off your inventory.


Can be found in the Page Library under Products > Bicycles > Electric Bikes - Trek

Can be found in the Page Library under Products > Bicycles > Electric Bikes - Giant

Can be found in the Page Library under Products > Bicycles > Electric Bikes - Specialized

End of Year Clearance

You’ve got 2019 bikes and gear to clear out. Your customers are flush with gift cards and holiday cash. Present them with some fun options in bikes, clothing, and accessories and help them spend that holiday loot while taking home a great deal.


Can be found in the Page Library under Sales and Promotions > End of Year Clearance

 

Branded Content

Here at SmartEtailing we have close relationships with most brands across the cycling industry. We work closely with brands and suppliers to get content to promote new products, cool technology, and much more! 

 

Can be found in the Page Library under Products > Bicycles > Specialized Bicycles > Specialized Turbo E-Bikes

Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.