You want potential customers to see your business in Google search results. That's why you use search engine optimization (SEO) to achieve more success.
While SEO makes your business easier to find online - on its own SEO can only get you so far. That's where your other marketing tools come in.
With an active marketing strategy you can attract more qualified shoppers to your website and create a virtuous cycle of engagement that further increases your search results over time.
Using digital marketing tools, and even offline marketing like group rides and event sponsorship, will help build your business’ reputation and support better results. These all have an indirect impact on your SEO by engaging your customers.
The more points of engagement you can have with your customers online and offline means more people that know about and regularly think about your business. This means more customers frequently searching for your shop and spending time on your website. Google will recognize you as a good local source for cycling products and services.