A Marketing Blog for Bike Shops

August 2024 News & Notes

Written by Barbara Wiesner | Aug 21, 2024 5:48:35 PM

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the August update to learn more. 

Company Updates

July bicycle retail numbers and more

Join Mark and Ryan for a look back at July sales data, electric bike new, and more. Email your questions to podcast@workstand.com and we'll address them in the monthly talk with Ryan. 

 

Marketing Updates 

Premium themes now available

Looking to set yourself apart but not ready for a full custom website? We're now offering a semi-custom solution for a fraction of the cost. Each design based on our popular premium campaigns comes with a homepage, header, footer, matching location pages, and a style guide to make creating new or updating existing pages in the same style a breeze. Check our new design out for yourself here

Electric cargo bike premium marketing

It’s never been easier to swap out your car - electric cargo bikes are the ultimate eco-friendly hauling vehicle. Give shoppers a rundown of their options when it comes to transporting people and gear, including grocery shopping, kid-toting, and freight moving. The Marketing and Partner subscription packages now include one premium campaign each month. 

Each premium content package is $400 (if you are not already an a Marketing or Maintenance client) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@workstand.com to get rolling.

Check out content from your favorite brands and organizations

We work closely with many of the brand you carry and organizations you work with to offer complimentary website content. Everything below is live in your page library, please let us know if you need assistance updating your website. 

Content Updates

Free marketing content

Please let us know if you need brand photography swapped out for free or would like assistance.

Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

New Brands

Mondraker
Oak Components
Troxus
Vvolt

Cycling brands with new items added 


Aventon
Bell
Bianchi
BMC
Bontrager
Burley
Cannondale
Cervelo
Chromag
Continental
Darn Tough
Denago
Electra
Envo
Ergon
Fox Racing
FSA
Garmin
Giant
Giro
Goodyear
Haro
Hayes
Hiplok
Hope
Ibis
Juliana
Kenda
Kryptonite
Liv
Marin
Maxxis
Momentum
Moon
MSW
Norco
OneUp Components
Orbea
Otso
Park Tool
Peaty's
Pinhead
Pivot Cycles
Quality Wheels
Revelate Designs
Ritchey
Robert Axle Project
RockShox
Rocky Mountain
Salsa
Santa Cruz
Schwalbe
Scott
Serfas
Shimano
Sidi
Smith Optics
Spank
Specialized
SRAM
Sta-Tru
Stan's No Tubes
Surly
Tektro
Teravail
TerraTrike
Thule
Tifosi Optics
Transition
Trek
Tubolito
Urban Arrow
Vittoria
Wheels Manufacturing
Wilier Triestina