A Marketing Blog for Bike Shops

August 2024 Marketing Content

Written by Julie Walsh | Jul 24, 2024 3:00:00 PM

Summer's not over yet - there's still plenty of time to get customers in the door and excited about riding. Whether you're promoting sale bikes, dipping a toe into new categories like electric cargo bikes, or want to get students excited about heading back to class, we have all the content you need. 

Don’t see exactly what you’re looking for, or want something more customized? Our team is happy to help design unique content that fits your brand. Reach out to your designated marketing representative, or contact the Client Success Team to learn more about custom design work for bike shops.

Library Content

Electric Cargo Bikes

They’re the best of both worlds - e-cargo bikes have the capability of an SUV, with all the fun of an electric bike. Let shoppers know that you’ve got them in stock and ready to rock with this page.

 

Found in the Page Library under Products > Bicycles > Electric Bikes >  Electric Cargo Bikes

End of Summer Sidewalk Sale

Customers are on the hunt for deals in the late summer - turn up the heat with clearance content designed to move inventory off the floor. 

 

Found in the Page Library under Sales & Promotions > End of Summer Sidewalk Sale

Bikes & Gear for Back to School

The smell of promise is in the air as the new school year approaches. Encourage collegiate students to commute to class on a bike this fall with this content.

 

Found in the Page Library under Seasonal Content > Fall > Bike Back to School

Premium Marketing Content

Electric Cargo Bikes

It’s never been easier to swap out your car - electric cargo bikes are the ultimate eco-friendly hauling vehicle. Give shoppers a rundown of their options when it comes to transporting people and gear, including grocery shopping, kid-toting, and freight moving. Contact the Client Success Team or your marketing rep to get this SEO-rich premium content on your website.

Electric Cargo Bikes (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.